How to promote your print-on-demand products
It doesn’t matter how great your designs are or what’s in your catalog, you can’t sell anything if no one knows you exist.
Without a proactive marketing strategy, your print-on-demand store will get lost in cyberspace.
You’ll need compelling product descriptions, a killer content strategy, and a deep understanding of your audience. You’ll need clear pathways to purchase, spanning multiple channels. And, if you really want to stand out in a sea of competitors, you’ll need to layer up your promotion tactics.
In this guide, I’ll show you how to promote your print-on-demand products in three distinct phases. We’ll start with preparing your POD store for visitors, then move on to developing a content strategy, and wrap things up with some amplification tactics.
1. Get your website ready for visitors
The first phase of your POD plan is preparing your website–and any external profiles–for visitors before you start actively driving traffic.
Here are a few key things you’ll need to do to get started:
Set up your main navigation pages
First, you’ll want to make sure your main navigation pages are in good shape.
What’s great about print-on-demand is, you’re selling unique products that customers can’t find anywhere else.
Even if you’re selling something as simple as mugs or T-shirts, customers are still purchasing products that feature an original design or some type of personalized element.
Be sure to make this clear on your home page, “about” section, and other key pages to drive home that value to visitors.
Note that it doesn’t have to be that complicated.
Here’s an example of a homepage from a vegan POD site, Vegan Savage:
Upon arrival, it’s clear what this site is all about, how to get in touch, and where to find the product catalog.
Here’s one from WeRateDogs, a social media phenomenon that made its mark, well, rating dogs. Its creators launched a website that sells merch supporting dogs in need.
The homepage explains the mission and makes it easy to learn more via the about page or check out its products.
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