Marketing tips for growing business on Christmas
Once again every year... the best-selling time of the year is just around the corner. While this year almost everything was different: Christmas is one of the best ways to increase your print-on-demand sales and will remain so. Since more individuals than ever before would do their Christmas shopping online. This also means that more enterprises will rely on online buses this year.
8 Store Improvements
and Marketing Tips:
We have put together these 12 tips to help you get the best
out of this Christmas for your online company. Just let yourself be driven and
understand what suits you and your shop. You have the best chance of attracting
new customers and convincing them of your offerings this year by concentrating
on online shopping. We split our tips into two categories: tips for your shop
and marketing for Christmas.
Tips for your Store:
You should get it up to date before you attract the
attention of new clients to your items and your shop. Since your goods will be
sold only when your store looks good and runs smoothly.
1. Update your store:
Make sure that it is clearly organized and visually pleasing
when setting up your online shop. Is it easy for anyone to visit your first
store? There are lots which answer will be “No” to this question. Restructure
your shop and make things easy to navigate. Adjust the product categories, if
necessary, or alter the design. How about getting a winter look around
Christmas time for your store? Place the items that are most appropriate as
gifts on your homepage as well. In this way, a newbie client will get the comfort
to find directly what they are searching for.
Provide enough support for the Advent season if you host
your store yourself. Delete plugins, applications and themes that you don't
need any more to save resources. This will ensure that your store remains
available and runs smoothly, even at higher levels of access.
2. Responsive Design
More and more people are on their smartphones doing
Christmas shopping. That's why, on mobile devices, you can make sure your store
looks and works great. Using Google app, you can easily check whether the site
is mobile-friendly or not. You can select from a wide variety of themes which
are already designed for mobile devices if you use Shopify as your storage
system. There is plug-ins like WPtouch for WooCommerce, with which you can
customize your store for mobile devices easily.
3. Choosing the right images of items
You have to persuade them with attractive product images if new customers come to your shop. By showing them "in action," you will draw attention to goods. When wearing or filling your self-designed cup with hot coffee, demonstrate what a t-shirt looks like. Websites like Placeit will help you build mockups if you can't take product images yourself. You should still use realistic images, however, or mocks. That way, you give your clients the chance to get a real impression of your goods.
4. Christmas Texts
You can customise both the design and the texts on your
website to create a Christmas atmosphere in your shop. You will make your
clients smile and yourself sympathetic with a few minor changes in headlines or
product texts. In no time at all, even your automated e-mails (like order
confirmations) can be "Christmasized". Still think, however, about
what suits you and your brand.
5. Christmas SEO
You probably know it yourself: you just have a few weeks
left before Christmas and you don't have a gift for your best friend yet. Or a
mother of yours. Or a niece of yours. And or, or or, or. Make sure your goods
appear when people, for example, are looking for a "Christmas gift for
kids". By changing your product texts, you can also accomplish this. Additionally,
to increase your Christmas sales, you can put Christmas SEO texts in your store.
Add a "Gift Ideas" tab if it fits your store, where you list the
bestsellers in your print-on-demand products collection. This will also help you to boost
your Google ranking as well.
6. Customer Reviews
Social beings are human beings. Therefore, we also depend on
others' perceptions and experiences. By incorporating feedback and images of
happy customers into your shop, you can use this for yourself. You can be
supported by favourable feedback to reassure indecisive buyers of your goods.
With apps like Yotpo Product Reviews & Images, the integration works for
Shopify.
7. Show Some Humanity
2020 hasn't been convenient for any of us. Show that your
good goods often have good individuals behind them. No matter what mode of
contact shows humanity, whether in your e-mails, your shop or social media
posts. This helps to identify your clients with you and your brand and builds a
stronger connection.
8. Marketing on Social Media
Your social media presence is also significant, in addition
to sending emails. Once again, check if your company profile on all related
channels is up-to-date. Then you will start to build a strategy for promoting
your Christmas. Details about new products or special offers can easily be
offered here. To meet new customers, you can also put advertisements on
Facebook and Instagram that are targeted to your target audience.
Tighten the reins!
I hope you've been able to gather some thoughts about how to
plan your online business for Christmas in this blog post. Since before
Christmas, there are just a few weeks left, you better start right away and get
your store ready for Christmas. You can use social media and e-mail to get
connected with our customers afterwards.
To get the best out of the Christmas season, can you come up
with more ideas for your shop or marketing? In the comments, I am pleased to
read your feedback!
Source: Fa-la-la-la let Your Business Grow! 12 Tips for a Successful Christmas
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