10 Characteristics of a Good Print on Demand Company
Being involved in print-on-demand (POD) means choosing a print partner that best suits your eCommerce business. While there are many on the market, the best all share the same features. If you want to know the top ten things to look for in every print on demand company, keep reading. This article will focus on those critical factors in a reliable print partner to ensure you have quality products and services in those factors online. This will keep you and your customers happy.
- It offers diverse
Print on demand products
Many brands that start a business line
start with t-shirts. Put a logo on a t-shirt and make a universal appeal to
fans of that brand. What do you do when your brand of T-shirts grows in the
past? You are expanding your business to include more specialized products,
such as swimwear, babywear, or even home and living goods, maybe the best way
to grow your brand. Customers who buy and choose your t-shirt also want a mug
or other accessory.
This only works when you're selected on-demand-print provider meets it all. So, when getting started, choose
carefully and see which companies have the highest product range when offering
high-quality products. You want your customers to order with their new mugs to
be as happy as the t-shirt they bought.
- It has no hidden
costs involved
The most significant appeal of print on demand is that you don't have to deal or pay for inventory with any direct
costs. So, apart from the cost of making a t-shirt, you should be aware of any
cost of using the print service. Some companies charge a monthly fee, which can
affect your profits, especially when you start and sales can go down. Others
may charge one per cent of your final sale price - so the higher your costs,
the higher the print company will do.
Ideally, you want to deal with drop
shippers, which only charge you a flat amount for the order's actual cost. The
more expensive print company may have better quality products or offer
additional services, such as branding (more on this later).
- It has happy
clients and Good reviews
Most people, 90% of them, look to reviews
online before choosing to do business with the company. When searching for a
printing partner, you should do the same. The first place to look is its
website and is happy to share their review with many potential customers. You
can usually browse a lot of thoughts and see what the consensus among the
customers is.
They may be satisfied with the product, but
experience a particular problem, such as a T-shirt that is too small or too
large. Customers can also refer to competitors and appreciate how some aspects
of one brand are better than another. The number of reviews is also essential.
The 5-star average of 4.5 out of 2000+ reviews is impressive only 5 out of 20
reviews. It's easy to ask friends or family to give a useful review of a new
brand, so be careful.
- It accepts
returns
Mistakes happen occasionally, and orders
are returned. There can be many reasons - unhappy with the product from the
customer, product error or any problem with the shipping service. How a
printing company handles these issues will tell you a lot about them. Make sure
you do your research thoroughly and know the differences in each company's
policy. If the customer is fully prepared, you may want to return something.
It may be a good idea to copy the print
company's return policy to your store. If an item returns to the POD facility,
your customer will know what to expect. Things are fair to everyone involved.
- Provides round
the clock customer service
Entering e-commerce and using the print-on-demand services provider responsible for fulfilment means
multiple communication channels; You and your customers and you and the print
company. Any communication related to helping customers eliminate problems with
their order will be delayed, and this will spread further to everyone around
the world.
The best fix for this is 24/7 customer
support. As a store owner, you can rely on a print company to help problem
customers at any time of the day. You save a ton of trouble and make customers
happy about this. The quality of customer support is also essential.
- It maintains transparency
You need a print partner who is open with
communication and moving forward on any issues (if it is displayed). Sometimes
mistakes happen with the order, and you want a customer service representative
who will help you in the best way possible?
Transparency also includes being open about
policy or company change. Try to see how the print partner informs its
customers about these types of things. This helps to report the timing of any
significant changes, so you have time to react to your end and make the
necessary adjustments to your business.
- It has exclusive
experience
A few things are for a POD company with
years of industry experience, primarily stability and strong partnerships.
Sustainability means that the print on demand products is in shape where
it can sustain long-term growth.
It also has a track record of making the
right business decisions and adapting to industry changes. You want a long-term partner who is for the long term and someone you can trust. Years of experience
can lead to better partnerships between POD companies and shipping carriers
that offer better rates.
- It offers Fast
shipping options
Nowadays, everyone expects fast carrying.
You want to meet basic expectations, so check out a print on demand services
with many locations worldwide so they can quickly reach different areas. As an
e-commerce store owner, look at the different shipping methods and proposed
speeds. In general, you can choose between two types of shipping rate, flat and
live.
You will pay a certain amount to carry
anything unless you exceed the size or weight limit for flat rates. In any
case, if you want to sell your products globally, you need a print partner who
can ship worldwide and offer a variety of modes such as Standard, Express,
Overnight, etc.
- It delivers Personalization
of products
One of the best ways to get your brand out
of the competition is to add personalization to your products. These are the
ways to stay ahead of your brand and become more unique. Surprisingly, 1 in 4
customers said they would pay more for an individual product. If you are using
POD, you need a print partner that can provide these options.
You can print something inside popular
dresses, T-shirts, embroidery or even labels. Maybe you're looking for a
white-label POD company so you can add branding stickers to packages. Another
useful feature is the print on demand services provider at the return
address (but still having its brand name). That way, if the customer returns
the package, you don't have to deal with a refund.
- It focuses on the development
A print partner focused on enhancing and
adding new products and features to help grow your brand. Fashion trends are
always expanding, and an on demand print company on top of new hit items
means your brand can make money from it, too.
Expansion of location is also essential. Many print on demand service providers have locations in Germany, offering you the best print on demand products. The eCommerce sector is evolving in every market, and POD will be a part of it.
Below is the infographic explaining the 10 Characteristics of a good print on demand company:
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