7 ways to expand reach of your Print on Demand products

Shopify is one of the largest online markets. However, it is not as big as Amazon, eBay, or Walmart, as it is designed to replace everyday items and custom crafts, such as custom t-shirts and stickers. Although many Shopify vendors sell products they make, you can set up an Etsy store even if you don't have any particular creative design skills.

If you are selling prints on-demand products, you do not need to handle products to sell on Etsy. In case, you are already selling print on demand Shopify products in other online marketplaces or on your store, selling on Etsy is a great way to reach more people and generate new revenue streams.

If you're already selling on Etsy, switching to on-demand print can help you outsource product creation to diversify your business, giving yourself more freedom and flexibility. And expand your product selection.

By 2019, more than 45 million people have bought something through Etsy. The Etsy customers are usually looking for interesting, fun, and creative designs like T-shirts with exciting graphics and slogans - which you can easily create with impressions on demand.

Printing on demand is a business model where you sell products that you sell without actually selling the fabricated design (or hired to someone). You need to provide an interesting and unique design and print on the demand supplier who will print your design on a t-shirt, mug, or another item when an order arrives.

Essentially, printing on demand is an advanced form of dropshipping. However, not all demand suppliers work with Etsy. Some prints on-demand platforms have their online markets, and you cannot sell your products elsewhere.

 

Printing and selling tips for your print-on-demand products

If you print on the demand provider, it is essential to promote your products to sell more. Below are some more ways you can get more sales and some tips for selling your Shopify print on demand products on the Etsy platform.

1.       Work on SEO

Optimize for SEO on your products listed on Etsy. A lot of sellers failed to pay attention to it. There are two types of SEO that you should optimize for consistent optimization and platform-wise SEO.

Consistent SEO is for Google, Bing, and other search networks. You need to find popular, high-volume keywords that people are typing into Google, use the Keywords Tool. Use free keyword keywords like keyword planner.

Then, use those keywords in your list and description. For Etsy, SEO optimizing is a similar process. Find out which words are trending on Etsy using the Etsy search bar suggestions.

2.       Upload nice pictures

Make sure you get good images of your Shopify print on demand products. One of the best ways to do this is by ordering a sample of each print on demand product you sell to take professional photos of it.

You can always upload the same images created by the platform's mockup generator you're using, but it usually doesn't come out as great as the actual product you took.

3.       Provide free shipping

People love free shipping, and it helps increase conversions. This does not mean that you have to pay out-of-pocket shipping charges. Instead, increase the price of the item and offer free shipping whenever possible.

If you can't offer free shipping, focus on getting fast shipping instead. To do this, select a print on demand provider that promises fast processing and shipping. This can vary from product to product. One print on demand Shopify provider may be better for your t-shirt, while another may be better for your mug, so do your research.

4.       Promote on social media

If you are a graphic designer, who has a specific style, create an Instagram and Pinterest account where you can promote your designs and products. This is a great way to attract the following people and get fans. You can also create a Facebook page.

5.       Create a paid ad

One way to increase sales is to run paid advertising. For innovative products like T-shirts, mugs, pillow covers and phone cases, Facebook and Instagram are the best platforms for running ads.

If you have a Facebook page, you can run ads on both Facebook and Instagram. Another option is to use Etsy's promoted list. You may or may not see good results from a paid advertisement, but it is worth a try.

"How do I market my on-demand print website?"

6.       Focus on your brand

Don't forget to choose a print on demand provider to help you build your brand using customized packaging. If customers are aware that you are not producing and shipping products, it won't be easy to create a brand.

Creating a brand is nothing more than just using the right packaging, though. It is a theme you use in your social media posts. Even if you want to blog, consider setting up a website. You don't need to sell products on your website because you can easily direct your website visitors to your store.

7.       Expand your reach

Although Etsy is a great platform to sell products, if you only sell on Etsy, you might find yourself a little dissatisfied with the many other channels you can sell, such as eBay, Amazon, and your own Shopify store. See if your print-on-demand provider offers additional integration other than Etsy.

Final thoughts

There you have it – seven ways to expand your Shopify print on demand products at Etsy. Shirtee comes out as the best option, but whichever option you choose, build your brand, and focus on this article's suggestions.

[Image Source: Shirtee.Cloud Blogs]