Selling Activewear, Athleisure with Print-on-Demand

Activewear has made its humble beginnings as the majority of the professionals are working from home. Products like t-shirts sweatshirts, hoodies, and polo have become a staple of modern lifestyle and are worn for all kinds of occasions.

With customer shifts faster than the fashion season, e-commerce store owners are at the forefront of apparel retail. At the same time, manufacturers of brick-and-mortar shops in the mass market do not adapt to this demand-focused module.

 

Here are some tips for you to start your print on demand activewear so you can get the chance to attract broader customer aspects. In this guide, you will find the different strands of activewear, the stages of starting your athleisure range and the best options to reach the target audience.

Why do you need to sell print on demand activewear? 

 

The sales of activewear have risen sharply in the last decade. Allied market research predicts that the global activewear market is expected to reach $ 546,802 million by 2024.

 

McKinsey & Co. has forecast global growth in activewear demand in 2019, with demand for brick-and-mortar apparel retailers in the markets increasing, adjusting their production model for rapid change in demand.

 

Because of the print-on-demand products, e-commerce store owners with POD services do not face such a problem - the graphics design can be changed with just a few attempts. What’s more, the drop shipping fulfillment method ensures that no store is left with a stack of out-of-style inventory.

 

With this in mind, Shopify has featured activewear in its annual top trend list (third place, no less) for the second year in a row and many print-on-demand companies have added more products to their activewear range.

 

You can choose to focus on a line of custom-made garments in which it is necessary to know what type of sewing is required and how to design it from scratch. This approach involves risks of higher costs, but higher prices can also be justified.

 

Another approach is collaborating with print-on-demand services that offer pre-designed and tailored fabrics that need your unique graphic design. This is a straightforward way to start your activewear line but allows limited customization to your buyers.

How do I sell print on demand products using videos?

Things to know before start selling print on demand activewear

 

The apparel industry is vast and active textiles are no different. Understanding your customers is the first step when choosing your new active products. Market research is just as important - with the latest trends and changes in demand or finding a location tapped by someone else.

 

1.    What your customer wants

 

Don’t limit yourself to thinking that activism is only for gym rats and sports lovers. Athletic, as the term implies, is a combination of athletics and leisure and can easily be described as casual clothing, while streetwear turns similar products into opinions and fashionable statements.

 

So, if your customer base has a robust and active culture, you should choose your products and keep them in mind. Find a specific place and work around the lifestyle around it. Choose game-specific products; give them a new twist and unique personality. Offer surf guards to racers, print leggings to yoga enthusiasts, visors, and polo shirts to tennis players or create a full swimwear line.

 

If, however, you want to offer products to more ordinary people, then emphasize the importance of comfort in everyday life. Think about yourself, your friends, and colleagues and what their needs are that can satisfy their product line. Choose products that will suit the trend of athletics. Be sure to include two or two as accessories.

 

2.    Trendsetting customized activewear 

 

Athletic sales are expected to be the most significant increase in premium brands with the highest technical capabilities. If you have a tailoring address and are willing to put in a lot of technical effort to create the necessary clothing, this is the time for you! Consumers are eager to buy products that combine both style and high functionality. The pocket will be added to the favorite crowd reducing the need for extra pocket bags.

 

Another way to create an athleisure range that your customers like is to innovate and introduce blended products that face the trials of different activities. High-quality multi-purpose items can also cost more. Expert says the price issue is getting higher and consumers are willing to pay more until the product arrives. Keep in mind that the activewear industry is a demand-focused market. If you do not have enough brand equity, you may have missed style products or inadequate stocks.

 

3.    Offer casual streetwear 

 

If your customer base is predominantly young, try to surprise them with a hip and casual streetwear line. These products are not the only natural to design, but they also have good marketing potential. This is because most streetwear items are worn and are allowed to be used throughout the year.

 

To create a continuous street line, place your design on products produced by your streetwear brand-champion already installed by the established tower. Go to many trends by designing your own embroidered champion bomber jacket.

 

4.    Introduce plus sizes 

 

What’s more, the fashion industry ultimately caters to plus-size customers as well. More brands are recognizing the need for sized apparel, although the market may not yet be able to meet all demand. Donna Martin, Commercial Director at PUMA, shares her brand experience with the plus-size market. First, PUMA introduced more online size.

 

After seeing positive results, especially in the international market, they decided to offer these items in their brick-and-mortar stores. Experts noted that the success of the campaign was due to the retailer being certified and the direct targeting of the plus-size, not adding another shape to the already existing manufacturing campaign.

Related:  Top 8 print on demand products of 2020.

 

Start selling athleisure online

 

If you decide to sell activewear at your online store, don't forget to do your research first. It is recommended to have a clear understanding of your target audience and their needs and have an online print on demand store that meets the fashion standards of your targeted audience.

 

It is important to stay as productive as your customers who are searching for their favorite style! Having the same interest and enthusiasm towards sports, fashion and culture are sure to make their brand more honest and desirable.